Jeffrey Zeldman designed his first site

in 1995

A List Apart

Zeldman helped to pioneer the movement known as standards-based design

term that basically ensures that a Web site can be used by someone using any browser and any Web-enabled device.

"There could be no filmmaking without industrywide agreement on frame rates, lenses, and audio recording equipment,"

the Web already had standards or nonproprietary technologies recommended by the World Wide Web Consortium (W3C).

founded by WWW inventor Tim Berners-Lee

The problem was that although the standards existed, they were widely flouted.

1998

Zeldman co-founded

WaSP

while the browser makers were recognizing standards, many designers still weren't using them.

"Yahoo's front page is served millions of times a day. Each byte that is wasted on outdated HTML hacks is multiplied by an astronomical number of page views, resulting in gigabytes of traffic that tax Yahoo's servers and add Pentagon-like costs to its overhead,"